On Friday, Jordan Brand unveiled its latest logo, which has the brand’s signature blue and red color scheme.
The new logo, unveiled at a news conference at the company’s headquarters in Burbank, California, is part of the Jordan Brand’s plan to diversify into new products and markets.
The logo features a bold, bright blue and white color scheme, along with a black outline that gives the Jordan brand a distinct silhouette and is similar to the logo for the new Air Jordan 1 and Air Jordan 5.
The Jordan brand also unveiled a new line of Jordan-branded clothing products, which include a pair of sandals with the new logo.
The company also released a new ad campaign that featured a trio of high schoolers in a series of animated shorts, which were created by The Burbank Design Lab.