Burger King is launching its own branding for its burger brand in the United States, a move that could increase its market share in the country’s fast-food sector.
Burger King, which is also known as King, launched the “King Brand” in 2017 to bring more attention to the brand and its iconic logo.
The logo was designed by Burbank, Calif.-based design firm, Cogent.
The logo was first unveiled at the World Design Congress in Berlin in July and is available in a number of Burger King locations.
The branding, which has already been spotted in locations including Seattle, San Francisco, Boston, Minneapolis, Houston and Detroit, also includes an iconic logo featuring a hand on a burger patty, a line that can be crossed with the fingers of one hand, and the word “King” spelled out.
The Burger King logo will be available for a limited time starting in mid-September.
Burger King spokesman Brian Anderson told Bloomberg the company plans to expand the brand internationally with more restaurants, as well as expanding its marketing and distribution efforts to more cities.
Burrard Group’s King Brand logo.