A little help from the community for the kids of Mcdonalds.
The logo design for the popular fast food restaurant has been around for decades, and it’s been a staple of the brand’s branding since the 1950s.
But in 2018, the company changed its mind about what it wanted to do with its logo, and decided to create a brand that wasn’t based on a recognizable brand but rather a brand created by a different person, namely a female.
The logo was to be created by female cartoonist and illustrator, Logan Gilmore, and her partner, Joe Sacco, in their own style, but the duo wanted to bring something new to the table.
They wanted to give McDonalds the “big-name, bold, iconic look” they all crave, according to The Hill.
“We wanted to create something we were proud of, something that had that kind of big-name feel and that kind a bold look,” Sacco told the publication.
“I was a huge fan of the original McDonalds, so I think that’s really the core that was always there,” Gilmy told The Hill, adding that she thought of the new logo as a departure from that original look.
The company said it wanted its new logo to reflect the new way that McDonalds has evolved over the past 30 years.
“This is a brand built for the future and the future is McDonalds,” McDonalds spokesperson Kristin Moore said in a statement.
“We’re proud to be the first company in the world to create this new, exciting brand identity.”
The logo will be made by a team of 10 to 15 people, who will be given creative input from different creative professionals to ensure it reflects the McDonalds brand.
“Logo design is not just for designers, it’s also for the people who design the McDonald’s menu, and we wanted to be able to share that with the team,” Moore said.